Our mission is to publish titles that exceed the expectations of the reader. Specifically, our objective is two-fold: First, provide the reader with the information that they were looking for when they purchased one of our titles. Secondly, it is also our goal to provide the reader with a deeper level of insight than they’d expected to receive, on the subject matter.
We’ve all had the experience of reading books that are incomplete in one way or another. This type of experience is a result of other publishers not adhering to quality standards and systems, before sending a title to the printing press. Each of our titles go through a rigorous process, to ensure that the reader is not left with that empty feeling, after they’ve read a book that has our name on it.
In a world where more and more companies seem to put a higher premium on “faster”, as opposed to “better”, we strongly believe that sacrificing the quality of one’s products is the most vital mistake that any business can make. When your product has your name on it, the quality of your product tells people about the quality of your company and, in turn, the quality of the people who are behind that company.
When we review books that are in the final draft phase, we ask ourselves one simple question: If we were the customer, would we genuinely enjoy this book? If we cannot answer that question with an unequivocal and enthusiastic, “Yes!”, then that particular title will be worked on until we feel that it overdelivers in terms of quality and content.
While the many innovations in pubishing and information technology are wonderful, we strongly believe that the craft and the tradition of quality publishing must continue. We believe that innovation and technology can coexist with tradition and the old fashioned values of doing a job right. If you have ever purchased one of our titles or you purchase a title from us in the future, it is our greatest hope that you will see these values reflected in our finished products.